Brazil: Literacy training and sanitation for guaraná producers

Alphabetisation lessons offered to adults in guaraná producing communities and construction of sanitation infrastructure.

 

The guaraná fruit, the extract of which is known for its concentrated caffeine content, is an iconic feature of Brazilian biodiversity and agriculture. It has long been cultivated through family farming in remote rural areas in the region of South Bahia. The geographical isolation of the guaraná-farming communities has contributed to high illiteracy rates and makes them particularly vulnerable, socially and economically. This tends to lead to low self-confidence among the farmers. Difficulties to read, write and count also affect their daily working life.

participants holding their training completion certificate

Forming part of the “Guaraná valorisation programme”, our literacy project aimed to provide a basic education to the producers and their communities so that they are able to read, write and count. Seven young and motivated people from the communities who had completed middle school were trained as educators by a socio-pedagogical coordinator from our local partner, the non-governmental organisation Floravida.

It was important that trainings were delivered by someone from within the community to ensure a good understanding of the local context and to create a climate of trust for the learners. More than 100 adults benefitted from classes that were conducted in seven communities. In 2022, the literacy program reached its end and all the participants received a diploma officially recognized by the Brazilian education system.

 

“The challenge and daily difficulty of motivating rural and manual workers to study at night was substantial, but after reading the first sentences in messages from farmers, even with errors, we knew that the literacy course was the start of a significant change in their life.”


Erika, Floravida Institute Programme Coordinator

As of the end of 2022, a new initiative has been launched in the same communities with the aim of providing access to sanitation infrastructure in various communities and raising awareness among villagers about healthy hygiene practices. Basins of evapotranspiration are being built in nine guaraná-producing communities.

group picture of guaraná producers and project partners

 

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Find out more about our livelihood projects in communities where Givaudan sources natural ingredients: